I haven’t seen any news about this but Fender have just launched a new design of their website which seems to be a lot more community focussed and uses one of my personal fave tricks the lightbox overlay when you click to enlarge a guitar, try it yourself click on the enlarge image button under the guitar picture on this page. Very nice.
I only wish they would update the Australian site it looks like it was designed by a 12 year old in 1994!