This is an interesting guitar from Electra, the Phoenix S is based off the vintage Electra Phoenix X110 but this model actually has a much more vintage look than the X110 thanks to the sharper lines and deeper scooped curves. I don’t know much about the brand Electra but apparently it became Westone, my second guitar and first proper guitar was a Westone super-strat and it was killer! The brand was recently revived by Ben Chafin (ex Dean Guitars head builder & owner of Chafin Custom Guitars) & Mick Donner (who has worked for Dean, Gibson, Peavey Electronics, Parker Guitars, and Washburn Guitars. Mick designed the Washburn AB40 and AB20 acoustic bass and signature Peavey instruments for Jeff Berlin, Brian Bromberg and Rudy Sarzo).
The Phoenix S has a swamp ash body, 25.5” scale maple C shape bolt on neck, a 12” radius maple fretboard, 22 jumbo frets, black dot inlays, and a GraphTech Tusq nut. The three Electra MagnaFlux SC single coil configuration teamed with the Electra Analog Tone Blend control allows for any and all combinations of the three pickups, in conjunction with the standard 5-way switch. It has Hipshot inline tuners and a vintage style tremolo bridge and is available in either Trans Black or Sunburst.
The Phoenix S includes the new Electra SWC Neck Connection. The system utilizes allen head metal bolts and reciprocal metal threaded bushings in the neck that Electra claim provide a tighter, more functional connection than a traditional bolt-on neck design.
You can find out more at the Electra Guitars website.
Combining their industry experience and ingenuity with the business leadership of CEO Gene Ymiolek, Electra have built a diverse line of guitars and basses with street prices in the $599 to $999 price range. “The new Electra Guitars are designed from the ground up by some of the best luthiers in the business. We believe they provide better quality, more tone, and outperform guitars and basses twice their price.”