I originally posted about the guitar documentary back in September 2010, the makers of the film then ran into a few problems along the way and turned to IndieGoGo last October to help fund the final production of a film that has been 7 years in the making. The film is finally finished and I received a promo copy last month and I can tell you that I am glad I contributed and helped make this film happen, it is a must see for all guitar nerds like me.
Turn it Up! is the STORY of the electric guitar, from the invention in the 1930s to its golden years, right through the phenomenon of the Guitar Hero video-game and digital guitars of the future. But, it’s also a series of guitar STORIES, where we’ll meet all kinds of people from rock stars, to congressmen, CEOs, and teenage virtuosos, to try to understand their emotional connection to their guitars.
Turn It Up! is hosted by Kevin Bacon, no really it is, but the focus is on the guitars, the players and the people behind the companies that build guitars. There are interviews and performances by guitarists such as Slash, Carl Verheyen, Steve Lukather, B.B. King, Jeff “Skunk” Baxter, Les Paul, Albert Lee, Seymour Duncan and even George Fullerton. As this is a history of the instrument there is obviously a focus on the classic instruments, the Fender Stratocaster and Telecaster, the Gibson Les Paul and ES 335, 1955 Gretsch Chet Atkins solidbody etc. As each guitar becomes the focus various guitar players demonstrate the unique tones that each guitar is capable of. The film doesn’t just focus on pro guitar players, they also interview guitar store owners, producers even an attorney and the CEO of Southwest Airlines.
Turn It Up! is a full length film running for 1h 20mins covering the history of guitar over the past 60 years, obviously there are bound to be some guitars that people wish had been covered but that wouldn’t exactly be practical and would mean the film would be about 5 hours long! If you love guitar I’m sure you will love this film.