Well the Gibson M-III wasn’t exactly a runway success when it was originally released back in 1991 hence why they were discontinued but Gibson have decided to give the M-III another try, unfortunately I think this guitar may be destined to fail once more. The guitar industry seems to be driven by brand perception and this guitar is the absolute antithesis of what Gibson stands for in the majority of consumers. When people think of Gibson they think classic rock, Les Paul’s, SG’s, ES-335′s etc. not shredder guitars. To look a this brand perception problem another way think about Gibson humbuckers, world class humbuckers that should be incredibly popular worldwide outside of Gibson guitars but people don’t buy them because the brand hasn’t been built around their pickups, instead guitarists will buy a Seymour Duncan or DiMarzio etc. May I will be proven wrong, time will tell.
So what are the specs, well the M-III has a solid mahogany body, glued-in neck, high gain Dirty Fingers™ humbuckers and a Dirty Fingers+™ single coil in the middle position. It has a 25 ½” scale length, natural maple 24-fret fingerboard with arrow-head inlays and a Floyd Rose™ trem. The eye catching finishes available are Cosmic Cobalt, Electric lime, Vibrant Red, or Orange Glow, all in high-gloss nitrocellulose lacquer. Finally the pickups are controlled by a five-way switch combined with push-pull switching on the master tone control for humbucker coil-splitting.
So have Gibson entered back into the shredding market at the right time to make this guitar a success?